Within the framework of the establishment of the Egyptian Cotton Hub (ECH), owned by the Holding Company for Cotton and Spinning and Weaving, Responsible for marketing, selling and managing the supply chains for the products of the subsidiaries of the holding company and opening new markets locally and abroad for these products under the new brand “nit”, ECH recently carried out its first overseas export operation.
The company has exported a number of shipments bearing the new brand “nit”, including yarns from the products of the subsidiaries to Turkey and the free zone in Port Said, with a total of 86.5 tons. In addition to exporting more than 78,000 pieces of home textile products to Denmark and Italy, This has a high profit margin compared to the local market.
The company specializes in managing marketing and sales activities and managing supply chains for cotton and spinning and weaving holding companies in the local and foreign markets in a professional manner that matches the huge investments being pumped into the development of the spinning and weaving sector and the resulting increase in production capacities with high quality. In order to maintain the position of Egyptian cotton globally with products made entirely in Egypt, Re-introducing the Egyptian consumer to the products of the subsidiaries and regaining the market share.
The company aims to develop local market sales through direct selling to the retail consumer under a new unified brand. As well as making a comprehensive renaissance in the field of product design in cooperation with professional designers, Sales outlets are also being developed through the establishment of a distinguished network of modern branches and the provision of e-shopping service. In addition to activating sales to wholesalers and adding new customers, And increase sales to institutions, companies and factories, And the development of export market sales, which is of paramount importance to the success of the development project, as about 60% of the new production capacities are directed towards international markets.
