Mahmoud Khattab: The new app to empower local merchants by providing a range of digital solutions and products to help them grow their business
Business hub – cairo
B.TECH announced, The leading company in the field of electronics trading and one of the largest distributors of household appliances in Egypt, Announcing the official launch of its new electronic platform “Deel”, which aims to serve local merchants. This step comes as part of B.TECH’s ongoing efforts to enhance the digitization of the local retail sector while creating opportunities for small and medium businesses. The announcement of the new platform came in the presence of Dr. Mahmoud Khattab, CEO of B.TECH, and Muhammad Khattab, Head of Business Transformation Sector at B.TECH, and Ahmed Al-Minshawi, Head of the E-Commerce Sector for Consumers and Small Traders at B.TECH, And representatives of Samsung, LG, Xiaomi and Fresh, as they are among the most prominent B.TECH partners and representatives of the press and media.
The Deel electronic platform – powered by B.TECH – is a comprehensive application that provides all the services required through the platform with the aim of creating a digital operating system for the retail service and empowering local merchants. Deel’s online platform provides a full range of services to merchants to ensure efficiency and transparency while helping them start their businesses and increase their growth rates. The Deel electronic platform will also provide several services, including inventory management, and inclusion of products directed to merchants and customers, providing marketing solutions, home delivery, store designs, and analytical tools, And training courses offered by Btech Academy, in addition to logistics services through Aramex, Sprint, and Mofix.
The platform offers more than 100,000 products at wholesale price from more than 50 companies, led by Samsung, LG, Xiaomi, Fresh, Kiriazi, Beko and others. On the Dell platform, there are more than 5,000 retailers in 27 governorates, where the platform provides its services through 48 store delivery points, There is also the possibility of receiving from the warehouse in addition to a weekly renewal cycle for the stores.
Within the framework of the digital transformation and financial inclusion strategy in Egypt, The Deel electronic platform provides a variety of financial services and payment services that include postpaid services, online payment, microfinance facilities, inventory financing, Flexible payment terms up to 90 days.
Commenting on Deel’s release, Dr. Mahmoud Khattab said, CEO B.TECH: “We are proud of our service to the retail sector in Egypt for the past 25 years. And with the launch of Deel, We take pride in channeling our deep knowledge and experience into the electronics market, and our strong relationships with various suppliers, And the future outlook of the sector to contribute to the digitization of the retail sector. “
from his part, Muhammad Khattab commented, Head of Business Transformation Sector at B.TECH, on Launch “We are proud to introduce a fully equipped omnichannel platform to the local market with the aim of helping merchants grow their business while tackling the challenges facing the local retail sector. Through the Deel electronic platform, We aspire to empower small and medium businesses, And create more opportunities for it and help it realize its potential in light of the great growth witnessed by the sector.
The platform is designed to meet the needs of retailers and fill a huge gap in services oriented to merchants where we have done many research and development and meetings with more than 200 customers, To understand the challenges they face in order to design a customer-centric application that meets their needs.”
A discussion session was held on the sidelines of the launch event, which included a number of B.TECH leaders, led by Muhammad Khattab, Head of Business Transformation, and Ahmed Al-Minshawi, Head of the electronic commerce sector for consumers and small traders, Sherif El-Saket, head of the commercial sector at the company, In addition to representatives of four of the largest electronic companies in Egypt, they are Mohamed Esmat, Head of the Commercial Sector at Samsung, and Mohamed Allam, head of the commercial sector at LG, And Carlson Liu, Sales Director of Xiaomi, And Hosp Kang, CEO of Fresh.
During this session, Speakers shared their views on the local retail sector, The most important distribution trends The main challenges facing the sector and local traders alike, In addition to the value offered by Deel’s electronic platform to the market.
It is worth noting that 3.653 million small and medium-sized companies were registered in Egypt until April 2022. According to a report issued by the Central Agency for Public Mobilization and Statistics, – Which provides opportunities for more than 9.7 million employees who receive salaries estimated at 119.2 billion pounds. According to a report from market research firm GfK, The e-commerce market in Egypt is currently experiencing a growth rate of 50% year on year. 42% of customers have purchased products or services online. The electronics category dominates the largest share of the retail business with an estimated share of 60%.
