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B-TECH is the largest chain specialized in selling and distributing electrical and electronic devices in the Egyptian market. About that this year is the year to celebrate the 25th anniversary of the Egyptian market, It also announced its ambitious investment plans and vision for 2022. And that was in an extensive press conference attended by Dr. Mahmoud Khattab, Chairman and Managing Director of the company.
At the beginning of his speech, The Chairman and Managing Director of B-TECH said: “This year, we celebrate the 25th anniversary of the company’s work in the Egyptian market, Therefore, we promise our customers a special year full of pleasant surprises. We started the year by announcing the implementation of the Best Price Guarantee initiative, which guarantees customers to obtain the best prices through the company’s network of branches or through its electronic application. The initiative allows the customer to provide proof of a different price for the commodity he is willing to buy. B-Tech company representatives. You will be able to sell at this price. Offers and surprises will continue throughout the year.
To continue a letter: “There is also a package of new services with which we aim to provide distinctive and unique services to our customers, so we have prepared the TO GO service from the new B.tech.X branches, and the express delivery service within 45 minutes, And we have distinguished partnerships with AXA Insurance, witness platform, and Anghami platform.
Mahmoud Khattab reviewed what had been accomplished during 2021, which represented the injection of new investments estimated at about 500 million pounds. And the expansion of the sales area to reach about 71 thousand five hundred meters. And the launch of new branches of B.TECH and “B.TECH X”, And the development of after-sales services to include 4 B.TECH service centers in addition to 133 authorized service centers. And further development in digital transformation and e-commerce has made B.TECH a business platform, as today about 30% of B.TECH’s business volume is 100% digital. With 7 different business systems, each with its own set of customers and their own ways and competitive models.”
Letter added: “VB Tech believes that we have the best team and that we will always be the winning team, Especially as we work in a promising market that has all the elements that attract investment, In addition to being one of the pioneers in the retail trade in the Egyptian market, we are moving forward with an ambitious expansion plan, keeping our customers and their needs in mind.”
to digress : Our market share in 2021 reached 7% of the total market, We aim to double this percentage to reach 15% by 2025, so we aim to complete our expansion plans during 2022 by opening 39 new branches across the country,
Letter added: “Over the past year, we succeeded in achieving a great leap in sales in the company’s branches and through the website and the electronic application. During the past year 2021, our business volume reached 8.7 billion pounds, We aim to reach 12.3 billion pounds during the current year 2022. We have also succeeded in signing a number of important partnerships aimed at expanding the customer base and enhancing what B. Tech” of services to its clients, Like our partnership with Egypt Post, And a number of major real estate companies, through B.tech BUSINESS (B2B) “
On youth and job opportunities, Dr. Mahmoud Khattab stressed that youth are the fuel for success, and that the company seeks year after year to provide opportunities for young people, and that this year it is planned to provide more than a thousand new job opportunities to join the B.TECH team, which exceeded 5,000 employees in 2021.
B.TECH’s plans and ambitions do not stop at the marketing thought only, but extend to building new generations supported by the weapon of science and training. It established the first school specialized in retail trade. As well as B-Tech Academy, which raises the slogan “To be the first choice for learning and development for all those who deal with us”, It works to enrich the lives of B.TECH employees with the knowledge, information and skills necessary to develop their own level of performance, starting with their joining as new members of the company. Passing through everything related to their current jobs and preparing them as leaders for the future. In addition to training ten thousand trainees, and more than 9800 remote trainees, And implementing 84,000 hours of training and achieving 95% of distance learning.
B.TECH continues to provide the distinguished installment services that it has become famous for over the years, which suit all groups of Egyptian society in a way that approaches their capabilities and budget through many different options and alternatives, whether in products or payment methods so that the customer can live the life he desires and in a manner that meets his ambitions and is compatible with with his way of life. In addition to providing the best mini cash services, through which customers can enjoy installment services through the website and B.TECH mobile application.
The geographical coverage of the “B-Tech” chain is also distinguished at the level of the Republic, with its presence in 25 governorates and 29 cities. It is planned to increase the sales area to more than 84,000 square meters, bringing the number of B.TECH branches to 153 by the end of 2022.
and on the level of community initiatives adopted by the company in cooperation with associations and civil society organizations, through its set of initiatives through the establishment of a school specialized in retail trade in cooperation with the Ministry of Education and Baheya Foundation, “in which B-TECH always seeks to contribute effectively to the Community development socially, economically and healthily, as it cooperates in this with the Decent Life Bank and the Development Bank Skills to upgrade the skills of craftsmen, Ahl Masr Foundation for Development, Al-Kisa Bank, People’s Hospital, and other serious civil society associations and organizations that make a real contribution to the Egyptian society, and the company still has many and many initiatives that it will participate in during the current year to achieve sustainable development in society. Al-Masry, where the company allocated 28 million pounds for initiatives this year, bringing the total spent in this field since 2017 until today 122 million pounds.
